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What's The Deal With Seinfeld At Microsoft |
On Saturday, August 23rd 2008 at 02:53 PM By Andrew Pociu (View Profile) |
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The ads will start airing on September 4th, and they will feature the "Windows, Not Walls" slogan. Filming locations for the commercials included Prospect Park, Brooklyn and the Brooklyn Public Library. The director, Michel Gondry was also the director of "The Eternal Sunshine of the Spotless Mind", staring Jim Carrey. The advertising agency behind the new ads is the same one that helped Burger King exponentially increase their business. The total cost of the campaign is at around $300 million, of which $10 million represent Seinfeld's share. Microsoft has made another effort to change the public's perception of Windows Vista with the Windows Mojave experiment, a rebranding of the Windows Vista operating system to change the perception of people that rated Windows Vista poorley. |
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